New step forward in embedded insurance ! In an interview in Trend, we introduce our new partnership with UNIQA Insurance Group for the launch of an embedded insurance platform based on bsurance technology.

**Successful Reinvention: bsurance Enters Strategic Partnership with UNIQA**

Interview of Peter Humer and Emmanuel Cheret.
Published in Trend 7th February 2025.
Reproduced with permission.

UNIQA and bsurance Announce Strategic Partnership in Austria

UNIQA, one of Austria’s leading insurance companies, has entered into a strategic partnership with insurtech company bsurance. The goal of this collaboration is to launch an embedded insurance platform that seamlessly integrates insurance solutions directly into digital platforms such as e-commerce websites, retail platforms, and travel providers.

“Our partnership with bsurance enables us to offer insurance solutions exactly where they are needed — whether during online shopping, booking a trip, or purchasing electronic devices,” explains Peter Humer, Member of the Management Board for Customer & Market Austria. After a comprehensive market analysis, bsurance emerged as the preferred technology partner. “Out of the nine providers we evaluated, bsurance’s technology impressed us the most. This partnership is an important step towards further improving the customer journey and strengthening our position as an innovation-driven company,” Humer adds.

Emmanuel Chéret, CEO of bsurance, comments: “We are very pleased to expand and deepen our collaboration with UNIQA Insurance Group AG. UNIQA’s deep understanding of Austrian consumers’ insurance needs, combined with bsurance’s digital capabilities, will allow us to embed tailored insurance products directly into everyday transactions. Together, we are creating a smart and user-friendly way to provide customers with the protection they need.”

“Our partnership with bsurance enables us to offer insurance solutions exactly where they are needed — whether during online shopping, booking a trip, or purchasing electronic devices,”

— Peter Humer, Member of the Management Board (Customer & Market Austria), UNIQA

Focus on Innovation and Customer Experience

The insurtech’s innovative platform allows UNIQA to offer insurance products such as device protection, travel insurance, and extended warranties directly at the point of sale. This means customers can purchase insurance precisely when they need it — easily, conveniently, and in a way that suits their needs.

This partnership is another strong example of how UNIQA is placing modern, customer-centric solutions at the heart of its strategy. By integrating insurance products into everyday purchase processes, UNIQA provides its customers with a seamless and relevant offering, setting new standards for digital, user-friendly insurance solutions.

The initial rollout of embedded insurance products will focus on the Austrian market. UNIQA and bsurance will offer a broad range of insurance solutions designed to simplify and enhance the insurance experience.