Transforming the Digital Sales Journey in Insurance
A Path Forward for Embedded Insurance
As embedded insurance continues to reshape the insurance landscape, the importance of digital transformation in sales cannot be overstated. A recent BCG report highlights that while the shift to digital is underway, only 10% of customers currently complete their insurance purchases entirely online. The gap presents a unique opportunity for embedded insurance providers like bsurance to lead this transformation by integrating insurance seamlessly into digital ecosystems.
Learnings from BCG’s Study
The report underscores several actionable insights that align perfectly with our value proposition:
Customer-Centric Journeys: Improving digital sales means focusing on customer experience. For bsurance, this translates into personalized, frictionless insurance solutions embedded directly into consumers’ purchasing journeys. Whether it’s adding insurance to a retail checkout process or integrating it into a travel booking flow, our strength lies in enhancing the user experience without interruption.
Leveraging Data: BCG emphasizes the importance of data-driven insights for refining product offerings. At bsurance, we leverage real-time customer data to tailor insurance products, making our solutions not only relevant but also timely. Data informs everything from product selection to premium calculations, offering consumers protection that fits their exact needs.
Non-Life Insurance Growth: While life insurance has its complexities, non-life insurance products are leading the way in digital adoption, particularly in Europe. Our focus on non-life embedded insurance—ranging from travel to mobility to retail—is in perfect alignment with this growth trend. With seamless API integrations, we ensure that non-life insurance is delivered at the point of need.
Front-running insurers will gain a considerable advantage over competitors, creating an imperative to move aggressively toward fully digital sales journeys.
bsurance’s Role in the Future of Digital Insurance
Embedded insurance is a natural fit for the future of digital sales. As consumer behaviors evolve, the demand for seamless, integrated experiences will continue to grow. By embedding insurance directly into existing digital sales channels, bsurance offers partners the ability to meet customer needs in real time, all while improving sales conversion and customer satisfaction.
The journey towards fully digitized insurance sales may still have a long way to go, but bsurance is already helping pave the way by making insurance more accessible, integrated, and customer-friendly.
To explore more on how digital sales transformation is changing the insurance industry, read the full BCG article here.